Engage Campus Constituents
Enterprise Customer Relationship Management (CRM) and Engagement Solutions (ECES) provide UW–Madison with an integrated way to understand, manage, and reach our many constituents within our unique university community.
 Recruitment Recruiting automation Events management Social prospecting |  Student Success Advising One-stop shop Career services |  Advancement Donor management Alumni relations Gift processing |  Communications Cross channel campaigns Social media Journey building |  Community Building Prospects & students Alumni Faculty & staff |
Enterprise CRM
Customer Relationship Management (CRM) is a system to understand and manage the entire relationship lifecycle, spanning:
- Recruitment & Admissions
- Enrolled Student Experiences
- Communications
- Post-graduation: Lifelong Learning, Advancement, Fundraising, and more.
Engagement Solutions
We implement and support Oracle Eloqua Marketing Automation to help UW–Madison departments and programs manage a complex variety of communications and campaigns with:
- Promotional “Mass” Email
- Event Campaign Management
- Promotional SMS (“texting,” pilot-testing)
Leveraging CRM + Engagement Solutions Together
Though Oracle Eloqua and Salesforce CRM are separate systems, the solid integration history between the two helps us boost understanding of our constituents and pair it with multi-faceted, fully customizable marketing messaging. CRM + Marketing Automation integration gives us accurate and detailed information encircling our constituents to increase accuracy, service and effectiveness on many levels.
Salesforce + Eloqua Powers:
- Synchronized account, contact, and lead data for the most accurate data in marketing campaigns.
- Marketing campaign activity to provide detailed information about a constituent, including web activity, email opens, form submits, and more.
- Event invitation registration and tracking
Example Use Cases
Continuing Studies
By pairing Salesforce Customer Relationship Management and Eloqua, the Division of Continuing Studies moved away from manual communication processes to offering more personalized and relevant information to lifelong learners.
By embracing and connecting technology, Campus and Visitor Relations (& event creators across campus) seek to better serve the many and varied visitors to this multi-faceted campus by consolidating applications supporting event management; utilizing common systems and platforms with central allocation; and create a common understanding, vocabulary, and processes for campus event producers.
