The Connected Campus

Together, the Enterprise CRM and Engagement Solutions (ECES) provide UW–Madison with an integrated way to understand, manage, and reach our many constituents within our unique university community.

Recruitment

  • Recruiting automation
  • Events management
  • Social prospecting

Student success & retention

  • Early warning
  • One stop shop
  • Advising
  • Career services

Advancement

  • Donor management
  • Alumni relations
  • Gift processing

Communications

  • Cross-channel marketing campaigns
  • Social media
  • Journey building

Community engagement

  • Prospect community
  • Student community
  • Alumni community
  • Faculty community

Enterprise CRM

Customer Relationship Management (CRM) is a system to understand and manage the entire relationship lifecycle, spanning:

  • Recruitment & Admissions
  • Enrolled Student Experiences
  • Communications
  • Post-graduation: Lifelong Learning, Advancement, Fundraising, and more.

Explore Enterprise CRM

Engagement Solutions

We implement and support Oracle Eloqua Marketing Automation to help UW–Madison departments and programs manage a complex variety of communications and campaigns with:

  • Email
  • Event campaign management
  • SMS (“texting,” pilot testing)

 

Explore Engagement Solutions