The Connected Campus

Together, the Enterprise CRM and Engagement Solutions (ECES) provide UW–Madison with an integrated way to understand, manage, and reach our many constituents within our unique university community.


  • Recruiting automation
  • Events management
  • Social prospecting

Student success & retention

  • Early warning
  • One stop shop
  • Advising
  • Career services


  • Donor management
  • Alumni relations
  • Gift processing


  • Cross-channel marketing campaigns
  • Social media
  • Journey building

Community engagement

  • Prospect community
  • Student community
  • Alumni community
  • Faculty community

Enterprise CRM

Customer Relationship Management (CRM) is a system to understand and manage the entire relationship lifecycle, spanning:

  • Recruitment & Admissions
  • Enrolled Student Experiences
  • Communications
  • Post-graduation: Lifelong Learning, Advancement, Fundraising, and more.

Explore Enterprise CRM

Engagement Solutions

We implement and support Oracle Eloqua Marketing Automation to help UW–Madison departments and programs manage a complex variety of communications and campaigns with:

  • Email
  • Event campaign management
  • SMS (“texting,” pilot testing)


Explore Engagement Solutions